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Ch. Sarraf & Co.

Ch. Sarraf & Co.
Ch. Sarraf & Co. has been marketing and delivering some of the world’s best-loved FMCG brands for over 60 years.
Ch. Sarraf & Co. is a distribution company that handles the marketing and sales of FMCG, cosmetics, fragrances, and tobacco. The company is structured into separate and self-sufficient business units implementing proficient and integrated marketing, sales, and trade-marketing strategies to secure the brands’ sustainable growth. We optimize the brands’ availability and visibility by ensuring proper weighted and numeric distribution and by applying sales’ fundamentals in retail outlets, pharmacies, hair salons, perfumeries and department stores throughout Lebanon. Our advanced automated marketing and sales processes, our image building mindset and our alignment to our Principals’ business fundamentals ensure the brands’ equity enhancement and volume growth.
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