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Works to ensure the availability and high visibility of BAT’s international brands throughout Lebanon.
Malitab focuses exclusively on Malia Group’s trade-marketing partnership with British American Tobacco Levant & Yemen (BAT L&Y). Our role involves developing and executing area and channel trade-marketing plans in line with well-devised global area trade-marketing strategy. In doing so, we fully optimize budgets and resources. Our goal is multifold. By driving change and managing area trade-marketing teams, we continuously deliver brand, volume, merchandising and profit objectives. 
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