Malitab focuses exclusively on Malia Group’s trade-marketing partnership with British American Tobacco Levant & Yemen (BAT L&Y). Our role involves developing and executing area and channel trade-marketing plans in line with well-devised global area trade-marketing strategy. In doing so, we fully optimize budgets and resources. Our goal is multifold. By driving change and managing area trade-marketing teams, we continuously deliver brand, volume, merchandising and profit objectives.