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July 2020
COSMALINE LAUNCHES OH MY CURLS METHOD FOR CURLY HAIR
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As part of a series of innovations, Cosmaline recently unveiled its Curly Girl Method kit to much acclaim from the curly-haired community. “The market has become a very dynamic one whereby the consumer is an essential component in a product’s story,” said Said El Rez, Sales & Marketing Director, Cosmaline. “In creating our Oh My Curls Method, we enjoyed working with our customers, getting their insights, and tackling the answers to their needs. We learned that the trust we build with them helps us grow. It is as much their success as ours,” he elaborated.

The first specialized crafted-for-curly-hair kit in the Middle East and approved by over 90% of testers, Oh My Curls Method brings back natural curls by offering a one-time-use Final Wash for newbies to remove silicons and other residues; a Low-Foam Cream Shampoo to gently cleanse, hydrate and protect curls; and a Moisturizing Conditioner to deeply nourish and provide ultimate definition and volume.

Asked what she thought of the launch of Oh My Curls Method kit, Marianne Nahed, Curly and Wavy Hair Group Lebanon’s admin said, “Cosmaline has been very involved in our specific needs as a curly community from the very beginning. It is wonderful to have a local Lebanese company with such high quality products and stellar customer service.”

The Oh My Curls Method is specifically designed to safely and beautifully bring health, shine, definition, and a light-touch to even the driest and most stubborn of corkscrew ringlets.

 

Shop yours and other Cosmaline products on shop.cosmaline.com.



 

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