The outright winners at Perfetti Van Melle’s Annual Awards Ceremony 2019, Mared Al Iraqiya took home the multinational’s Leadership in Gum 2019 and the Out of the Box Thinking 2019 awards for excellence in the distribution and sales of Mentos and Chupa Chups across the Iraqi territory. “We are honored to have received these recognitions of our efforts and dedication to bring products to market, even in the harshest and most challenging situations,” said Chakib Chehab, CEO of Malia Invest, the company that oversees Malia Group’s operations in Iraq. “Our mindset is solutions-driven and, combined with the strong support of partners like Perfetti Van Melle, it provides us with a winning ticket,” he elaborated.
Mared Al Iraqiya’s resilience, mobility, agility, and eagle-eye focus on delivery has proven to be some pillars of the company’s success. “Team Mared Al Iraqiya went the extra mile and more to ensure that our products were delivered despite the roads being closed and during a period when no one could sell. They went walking, carrying bags and boxes to the market. And because of this dedication, they managed to shatter record sales, month after month,” explained Milad Rouhana, Regional Business Director MENA & SA, Perfetti Van Melle, during the ceremony.
A distribution company of choice in Iraq, Mared Al Iraqiya signed a distribution deal with Italian global manufacturer of confectionary and gum Perfetti Van Mele in 2012.